Privacy and Cookie Policy - Violet Serenity
This Privacy and Cookie Policy explains how Violet Serenity (operated by Chloe Marchant) collects, uses, and protects your personal data and how we use cookies on our website, www.violetserenity.co.uk.
1. Important Information and Who We Are
Chloe Marchant, trading as Violet Serenity, is the data controller and responsible for your personal data.
Contact Details:
● Email: Chloe@violetserenity.co.uk
● Phone: 07479992915
2. The Data We Collect
We collect, use, store, and transfer various kinds of personal data, including:
● Identity & Contact Data: Name, address, email, and phone number.
● Health-Related Data: Information provided voluntarily in client booking forms (e.g., Reiki, Breathwork, or Menopause history) to ensure safe practice.
● Financial & Transaction Data: Details of payments made through SumUp or bank transfers. We do not store credit card details.
● Technical & Usage Data: IP address, browser type, and how you use our website (collected via Wix.com and Google Analytics).
3. Lawful Basis for Processing
We only use your personal data when the law allows us to. Most commonly:
● Performance of a Contract: To register you as a client and deliver the services you have booked.
● Legal Obligation: To keep records for HMRC and insurance purposes.
● Legitimate Interests: To improve our website and provide a better user experience.
● Consent: For certain types of cookies or if you voluntarily share sensitive health data.
4. How We Store and Share Your Data
● Digital Security: Data is stored via Wix.com on secure servers. We use password-protected devices for invoices and digital records.
● Physical Security: Paper forms are kept in a secure, locked filing cabinet.
● International Transfers: Wix.com is a global company. Data transfers outside the UK are protected by standard contractual clauses.
● Sharing: We share data only with essential service providers (Wix.com, Google Analytics) or legal bodies (HMRC) if required. We never sell your data for marketing.
5. Data Retention
We retain client and financial records for 7 years following the conclusion of treatment or the date of your last session. This complies with HMRC and insurance requirements. After this, digital files are deleted and paper records are shredded.
6. Your Legal Rights
Under UK law, you have the right to request access to, correction of, or erasure of your personal data. You also have the right to object to or restrict processing. To exercise these rights, please contact us. You can also complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
7. Cookie Policy
Our website uses cookies to distinguish you from other users and improve our site.
What are Cookies? Cookies are small text files stored on your browser or device.
Types of Cookies We Use:
1. Essential Cookies: Necessary for the website to function, such as managing your
booking session.
2. Analytical/Performance Cookies: We use Google Analytics to recognize and count visitors and see how they move around our website. This helps us improve the way our site works.
Common Cookies Used by Violet Serenity
Managing Cookies
You can set your browser to refuse all or some cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
How to Withdraw Consent
Changing Your Mind: You can change your cookie preferences at any time by clicking the [Cookie Settings/Icon] button on our website. Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org.
8. Third-Party Links
Our website may include links to third-party websites (like social media). Clicking those links may allow third parties to collect data about you. We do not control these websites and are not responsible for their privacy statements.
Last Updated: 17 April 2026
